Do It Right Media

Do It Right Media helps the owners of independently produced radio shows succeed in meeting their marketing goals and maximize their financial investment.

Do It right Media is the only company of its kind offering individualized instruction and consultation to achieve success with your radio program.

We offer a comprehensive program designed to help you develop your performance skills, create audio programming, build a web home for your programs and establish a radio marketing partnership with a broadcast outlet.

At the same time, our objective is to build local and regional name recognition for you with the goal of increasing your visibility and generate additional revenue.

Working closely together, we'll create the ultimate blueprint for a successful venture.

Talent Coaching and Development

We’ll work one-on-one with you to teach you the skills necessary to produce quality audio programming and perform in a professional manner.

• Learning Radio Basics
• Radio Formatics
• Glossary of Terms
• Announcing Basics
• Microphone Techniques
• Show Preparation
• Interviewing Skills
• Digital Editing and Production
• Preparation Worksheet
• Phone Skills
• Host Etiquette
• How to Add Excitement And Passion
• How To Be Entertaining And Engaging
• Writing for the Ear
• Performance Critiques

Strategic Planning

Concept Viability Analysis—ascertains your key goals and develops an overall strategy to attain them backed by an overview of the competitive marketplace.

Develop a Basic Business Plan

Develop a Strategic Marketing Plan this plan will identify strategies and establishes responsibilities for implementing action plans.


Program Concept Development

• Program Concept and Focus
• Focus on Target Listener
• Format Structure
• Production Elements and Imaging
• Guest Participation

Web Integration and Development

Develop a web site which supports convergence with your monthly newspaper column, supports marketing relationships with partners, creates new revenue streams and offers a platform for podcasting.

• Site Design
• Build Traffic
• Blog Creation
• Provide Secure Hosting
• Develop Audio Integration
• Revenue Generating Programs (Affiliate Programs Google Ads)
• Develop Relationship Marketing Strategies
• Develop Social Network Marketing Strategies

Advertising Sales and Business Development

We’ll work with you to create sales materials and develop sales strategies. Our goal is to make the show self-supporting at minimum with the prospect of positive cash flow from ad sales and local business development.

• Create Sales Presentations
• Develop Sales Plan
• Develop Multi-Media Partnership Opportunities
• Merchandizing
• Special Events

Image Building

Develop ongoing image building strategies to create greater awareness of and identify opportunities to actively promote you as a local/national personality.

• News Releases to trade publications
• Local, national regional blast faxes and emails
• Local, national radio interview opportunities
• Local, national TV appearance opportunities
• Local, regional and national publication opportunities
• Design Host Marketing Materials
• Develop Image Building Strategies