Do It Right Media

Do It Right Media offers a comprehensive affiliate development and service package designed to take your program to the next level. Our goal is to not only build a larger roster of stations, but to provide the highest level of on going service to your affiliates.

First, we need to create the vital marketing materials required to accomplish growth and develop strategies that will form the ultimate blueprint for success.

Startup Package

Marketing Plan - Create a Marketing Plan which identifies strategies and details action plans for measurable results.

• Asses the competition's strengths and weaknesses
• Outline strategies for affiliate growth

Image Building - Develop on going image building strategies to create greater awareness of the program and identify opportunities to actively promote your show on existing and potential affiliates.

• News Releases to trade publications
• Local radio interview opportunities

Affiliate Audit and Survey - Contact each existing affiliate to confirm that they are airing the program as well as get valuable feedback on ways to improve our services and provide useful information to new affiliates.

• Determine current level of satisfaction
• Learn about local sponsors
• Gather testimonials for use in our marketing materials

Produce New Audio Demo - The audio demo of your program must grab the attention of the decision-maker with a strangle hold and not let go. It's best to begin with a brief (2 to 5 minute) overview and description of the program (including host caller sound bites) which tells the listener why they should give you an hour of their time to listen to an unscoped, full version of the show.

• Write script
• Locate and edit "best of" excerpts from past shows
• Voice and produce demo with music and effects

Create New Marketing Materials - We need to create appealing packaging which sells the merits of airing the program and includes vital information such as host bio, formatics, audience demographics, success testimonials, etc. This package will be available in printed form to accompany the demo CD and an HTML version for easy emailing.

• Gather all relevant information
• Write compelling copy
• Design graphics and packaging

Design Blast Emails - Create eye-catching HTML emails that grab attention and get results. I'll produce an initial series of four HTML emails that move recipients to respond.

Affiliate Clearance Agreement - Create a simple, written clearance agreement which establishes the legal grounds of the relationship between program and affiliate.

• Radio Licensing Agreement
• Standard Terms & Conditions

Affiliate Support Package - Design customizable sales and promotional materials for affiliate stations.

• Customizable sales package
• List of potential local sponsors
• Customized liner and promo package
• Promotions and event calendar
• Photos and graphics

Initial Direct Mail Campaign - Design a results driven direct mail piece.

Web Integration - Work directly with your web administrator to develop new pages that support convergence and interactivity with the radio program.

• Program Marketing Page
• Create an Affiliate Toolbox to make support materials easily available

On Going Services

This package covers the development of your affiliate roster and ongoing affiliate management services.

New Affiliate Development

• Daily Cold Calls based on Specific Weekly Target Markets
• Weekly Marketing Email Blasts
• Mailing and Emailing Requested Demo Packages
• Daily Follow Up Calls

Servicing Affiliates

• Blast faxes/emails once a month updating stations on current promotions with the show as well as information reminding them of the services we offer (i.e. custom liners, promos and spots, remotes, phoners, etc.)
• Fulfilling copy requests submitted by affiliates
• Fulfilling remote requests/inquiries
• Fulfilling phoner (interview) requests